But hold on a minute .....
Advertising is a risky business isn't it?
Yes, you're right - your small
business, coupled with an infinite number of other small
businesses, will all be advertising these companies sites
or products, quite often using one of the pre-written
forms of advertising mentioned above - or at least a
variation of the theme.
No-one ever really knows what is
going to work in the advertising game - you've got to try
it and track your response rate to find
out..... and by then it could be too late! (you'll can read all about
tracking in our own publication called
Whatever you do, do not spend huge
sums of money on advertising until you know the product
has a market - it could spell instant disaster before
you've got off the ground. (check out our Internet
Marketing Section )
Be aware that some peoples
advertising of affiliate programs will be effective and successful - a
lot will not!
Does the company care? .... course
not! .... It cost them next to nothing to set up each
individual affiliate, so if some of them flop then what
the heck?... they've got others that are succeeding ...
and their advertising (their company name and product) is
being consistently seen even if half of it doesn't
produce a sale - it's still free advertising for them
..... and the risk of failing has been shifted from their
company to their affiliates!
may now be asking yourself - Are
Affiliate Programs worth it?
After all I've said - yes, they
certainly can be, providing you exercise caution.
Affiliate programs can be a great
way to get started, providing you pick the right
companies, and by this I mean avoid
the scams - the ones that sign you
up, get you to promote them, then wriggle out of paying
you even a measly dime!
Now - it's NOT as
black out there as it seems ...
all it means is
that you have to be careful and
be selective !
I'm in favor of Affiliate programs - but there, I'm
probably biased because we run our own affiliate program
Moon Affiliates - we pay affiliates immediately they
make a sale - and even pay commissions on affiliates own